Horizon CSA, via GOOGLE is happy to share with our followers and subscribers  precisely “how hospital administrators make decisions.”

Horizon CSA is always trying to better comprehend the healthcare marketplace and certainly better serve their own customers. As such, we spend time and resources thinking about our prospects for clinical engineering services as well as our existing customers.

We find that this research conducted by Google, who has ALL the information may be helpful to our online  followers and subscribers. It pretty much sums up what we thought when we invested in our B2B digital marketing campaign, i.e., that the web is a vast archive of information  and education for all who are seeking to understand most all things.

Google confirms this view with hospital administrators and how they seek and vet resources prior to purchasing decisions. See the following from www.thinkwithgoogle.com

http://www.thinkwithgoogle.com/articles/how-hospital-administrators-research-online.html

Enjoy!

The Horizon Advisor